Ever since the entry of James Business Enterprises in the market of furniture in Thiruvalla, people have been face to face with new concepts in buying items for their homes, offices and anywhere else. In the early 20th century, people sought wooden items simply for the sake of having furniture for sitting and sleeping. So, there were the simplest designs of cots and sofa sets, moreover these being affordable by the high society and rich residents. When the home furniture stores in Thiruvalla were established by James Furniture Associates, the outlook of residents of Thiruvalla started to change, so much so that there are a number of dealerships with best furniture shops in Thiruvalla at present, James Business Enterprises being one of the most modern and high end Thiruvalla furniture showrooms.